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Search Engine Optimization
What is SEO? For a starter, search engine optimization (SEO) is the art of getting a website to work better with search engines like Google, Yahoo, MSN and ASK.
There are two ways basically. One is organic search and the other is inorganic method.
In Organic method, you don't pay anything to these Search Engine Guys ( don't use adword service etc.) and in the inorganic method you spend reasonable amount of money or use their Pay Per Click Service to get listed. The second method is costly but fast and the fast method is cost effective but time consuming. At Studio 69, we follow a mix and match of these two method.
At Studio 69, after every web designing job, we submit the website to the various serach engines through our specially made software making sure that they take notice to your website atleast. We give them sitemap in xml format so that they understand and read them quickly. That makes sure that you are at No.1 ( in most cases) in your name search.
For example, say you have a company called XYZ and your website name is www.xyz.com and you sell Property in Calcutta. If we design the site, we submit your site to different Search Engines through our specially made software for free. Now after 30 days, if you search with "XYZ" in Google, you will most likely to get the no.1 spot. But if you want to rank in the category "Property", then you have to shell out significent amount of money. If you want to rank in the category "Property+Kolkata", perhaps it will be a bit less.
We have discssued keywords. So what are keyword? How to acquire them?
Keywords are the words, bunch of phrases that describes the website, the purpose of the website or the nature of the website. You may think it's easy. Like for XYZ Garments company in India, it can be shirt, pants, apparel,fabric, India, business....etc. Not actually! It takes a lot of time and research to discover the best of the keywords and put them into proper place so as to maintain or achieve high ranking. Search engine optimisation is a research process than a mere execution. The SEO has to put in a lot of effort in a regular manner to achieve his goal.
What we do in our paid SEO service?
- We submit the site in manual way, observing norms and regulations of each Search Engines.
- We adjust your/ optimize your site for Search Engine Optimisation. The code structures are being tweaked programmatically.
- We rewrite the keywords and metatags accordingly.
- We increase the density of key content.
- We rewrite content for few pages.
- We add an advances sitemap.
- The images alt tags are given. So that the Search Engines can read the images.
- Interlining or link exchange to multiple sites.
- Your site gets featured in different blogs hence increase the popularity.
- Your site is introduced in different social networking site, drawing more crowds.
- We spend part amount of your money for Google and Facebook marketing.
How soon you will see the result. Depending on the category/nature of your business, it takes 3-5 months to be on the Google First Page. You have to Give us at least 8 keywords, among which 2-3 will be ranked in the first page of Google. When it ranks in the first page of Google the ranks are automatically been transferred to other major Search Engines like MSN and yahoo.
If you stop the maintenance, your chance of losing your rank increase rapidly as others are also trying to get the same spot. But it is seen that it takes 1-3 months time for someone to push you to second page and so on.
So How costly is the Seach Engine Optimization?
Well, it is costly. For starter the cost starts from Rs.5000 or $110 onwards per month for10 keywords with the facility of Directory submission,Press Release, Classified Posting on several Classified sites. We do guaranteed ranking on Google top 10.
The process will take 4-6 months depending on the nature of the keyword and will be on top for next 60 days without maintenaence.
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